Senco Gold & Diamonds, one of the largest jewellery retail chains of India, unveiled 'The Great Indian Vivaha Collection' – a range of new bridal jewellery collection to cater to the peak wedding season demand. Featuring intricate and exquisitely detailed designs in gold and diamonds, the Great Indian Vivaha Collection showcases the quality of craftsmanship that Senco Gold and Diamonds' karigars possess.

Each piece of jewellery is perfectly designed to reflect the unique beauty of every bride across the country – from the demure Bengali bride to the swag of the Punjabi bride; from the elegant Muslim bride to the proudly traditional South Indian bride, the collection is tailor-made to make every Indian woman dazzle on her special day. Shaadi, Vivaham, Nikah, Kalyanam, Bibaho are different cultures of marriage, but signify the essence of emotion, joy, and togetherness of two souls. Every bride aspires to look like a 'princess' on wedding day. The bridal jewelry intensifies the beauty of the attire and takes it to another level. Behind adorning bride with a few precious pieces of jewelry has a symbolic meaning and reason. Rings, Nath, Haathphol, Maangtika, Necklace Set, Armband, Nose Pin, Hair Accessory, Waistband, Bangles, Toe rings, Anklets, Nath, Sankha & Pola (Bangle), Kharu, Chic and Long Chain are the auspicious accessories which complete every bride's look.