India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

As women evolve, so does jewellery. Indian brands have remained in step with the changing needs of the modern woman, crafting Women's Day collections that defy traditional norms. These designs go beyond adornment, resonating with women who juggle multiple roles, finds out Priyanka Talreja Garegrat

Geetanjali Kedia, Senior Research Analyst at S P Tulsian Investment Advisory Services, talks about the benefits that jewellery businesses can derive by going for an IPO, and the challenges such a step would entail. She also dwells on eligibility criteria, market trends, and strategies to attract investors

The jewellery industry, steeped in tradition and trust, is undergoing a significant transformation. With evolving consumer preferences and the rise of digital platforms, jewellery businesses increasingly recognize the importance of rebranding to maintain relevance and appeal finds Priyanka Talreja Garegrat

Nagpur takes a fresh look at the bridal shopping experience with the opening of Batukbhai Jewellers’s second showroom. This one-stop destination not only boasts an extensive collection of meticulously hand-crafted jewellery, but also showcases an array of designer wear catering to the needs of brides

Positive first impressions can lead to trust, loyalty, and advocacy, while negative ones can deter consumers and harm brand reputation. Jewellery retailers place a great deal of emphasis on creating memorable and favorable initial encounters to build lasting relationships with their clients, discovers Suneeta Kaul

A jewellery collection is more than just a simple assortment of pieces; it embodies a meticulous process of research and thoughtful curation, Priyanka Talreja Garegrat finds out

Guwahati-based L Gopal and Sons Jewellers has hopped on to the AI bandwagon, incorporating the tech into its retail function, discovers Suneeta Kaul

Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat

Chennai-based NAC Jewellers has come out with a unique elephant-themed collection, Gajjah, to mark its golden jubilee. In a conversation with Suneeta Kaul, brothers Anandha Ramanujam and Arjun Vardharaj talk about what went into the making of the collection, and what the response has been like

The jewellery industry is going all out to give different kinds of items as Diwali gifts – while mithai (sweets) is synonymous with Diwali, jewellers are making sure to give meaningful, non-perishable items to their valued clients and staff as gifts. In the process, they are nurturing their patrons and deepening their relationship with their associates, discovers Suneeta Kaul

The Lotus Lounge is a bridal special, catering to high-end customers, and meant to pamper brides-to-be – it is the ultimate destination for wedding jewellery, N Anandha Ramanujam, Director, NAC Jewellers, tells Suneeta Kaul

Vivarambh, a bridal lounge that transforms the very idea of shopping for wedding jewellery, is fast becoming the favourite destination of brides and their families in Pune. In a conversation with Suneeta Kaul, Tejpal Ranka, the man behind the concept, says it is an ode to new-age brides

Handling customer complaints, dealing with irate, and sometimes, unreasonable patrons, is an important part of the jewellery retail business. Suneeta Kaul endeavours to find out how jewellers go about dealing with such difficult situations