India’s jewellery demand has increased by 10-20% this month
India’s jewellery demand has increased by 10-20% this month compared with December with the fall in gold prices prompting consumers to place orders now for weddings slated for the next quarter.
This year, April, May and June have the most number of wedding dates. Also, most of the marriages that were postponed in 2020 due to the coronavirus outbreak are taking place during this period, raising the demand for jewellery.
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