The Zaveri Bazaar Festival scheduled from November 9 to 11, is an initiative of India Bullion & Jewellers Association Ltd or IBJA to encourage bullion and jewellery manufacturers, wholesalers and traders to conduct business under their aegis. Participating brands are encouraged to make individual creative advertisement and promote them on various social media platforms and announce freebees, incentives, promotional schemes, lucky draws, etc., alongside.  Chetan Kumar Mehta, VP IBJA commented on this initiative, “Making this kind of concept in every city, will help our traders to be more progressive and work closely with the industry.”