Titan has decided to reduce incentives given to franchisees for Tanishq stores, which sell jewellery. This is to help increase their profit margins and maintain them in case competitors become more intense. For stores that are owned by the company or COFO, incentives have been lowered by 50-60 basis points, while for franchise-owned FOFO stores, commissions will be reduced by around 100 basis points. 
Overall, this change is expected to increase Titan's EBIT (Earnings Before Interest and Taxes) margin by about 50 basis points over two years. The move also allows Tanishq to benefit from the operating leverage of L2/L3 franchisees. Despite difficult economic conditions, Titan's sales increased by 25% in the March quarter, with their jewellery business growing by 23%.