According to reports, the Swatch Group has noted an increase in its watch and jewellery sales by 18% during 2007. The sales amounted to CHF 5 941 million. The company said that although it did face the hazards of currency and increased raw material costs, it was able to profit due to a planned and controlled production, cost reductions, and selective price increases. On the basis of the increased sales across its product portfolio and the orders at hand for the coming months, the Group has projected an above-average increase in its operating profit and net income.