Akshaya Tritiya, one of the most auspicious days in the Hindu calendar, is celebrated  to mark prosperity, happiness, and new beginnings. Rooted in celestial significance, this sacred day is believed to amplify the success of anything initiated, making it ideal for investments, especially in gold and precious jewellery.

This year, Akshaya Tritiya falls on April 30, bringing with it the promise of prosperity, wealth, and eternal good fortune. With limited-time offers, new collections, and a touch of the divine, here is  how top names in the industry are celebrating the season of abundance.

PP Jewellers by Pawan Gupta: Bangles Mela, with exclusive 5% discount 

Piyush Gupta, PP Jewellers by Pawan Gupta, throws light on the occasion by saying, “Akshaya Tritiya is a special occasion in India that brings blessings, good luck, and new beginnings. Buying gold on this day is considered lucky. People welcome wealth and happiness into their lives.  This year, we are seeing that customers are making more thoughtful choices when buying gold, and are looking for pure, certified gold with elegant designs. What makes this season special is the growing awareness around gold as both an emotional and inflation-hedging asset.”

Making it grand this year, PP Jewellers by Pawan Gupta is hosting a Bangles Mela across all its stores in Gurgaon in Haryana, and Karol Bagh, and South Extension in Delhi, offering customers a wide range of intricately designed bangles to choose from. To add to the festive cheer, the brand is extending an exclusive 5% discount on making charges until April 30. Gupta says, “Our Akshaya Tritiya Gold Collection is made with certified gold, combining modern style with our traditional craftsmanship. For us, this day is not just about shopping — it is  about celebrating trust, tradition, and prosperity.” 

Mia by Tanishq: Lightweight, Flexible Collection, ‘Fiora’

Shifting focus to 14ct and 18ct gold, Mia, from the house of Tanishq, is offering a refreshing twist this Akshaya Tritiya. It has launched ‘Fiora’, a new collection to celebrate the auspicious occasion. ‘Fiora – Inspired by Your Bloom’ is a tribute to the journey of every woman, capturing the beauty of self-expression, new beginnings, and the joyful spirit of spring. Adorned with certified natural diamonds this collection is inspired by the way women evolve, embrace their individuality, and shine in their unique way.

Speaking about the collection, Shyamala Ramanan, Mia by Tanishq said, “Inspired by your bloom, Mia Fiora draws from the delicate poetry of nature, flowers, floral quilts in blossom, slender stems reaching for the sun, and butterflies dancing on the breeze. Each piece is a tribute to those who, like nature, evolve with resilience and radiance. This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

Keeping the focus on the new consumer needs, this collection includes earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate rings. Apart from this, the brand is also offering  its customers the Golden Harvest Scheme, which enables buyers to invest in gold through monthly instalments starting at Rs 2,000, making it easier to own exquisite jewellery while enjoying exclusive benefits.

Aukera: Spiritually-aligned Collection

Aukera, an Indian lab-grown diamond brand, is offering its spiritually-aligned Infinity Diamond Collection, co-created with celebrity astrologer Dr Jai Madaan. The diamond features an eight-sided cut inspired by Ashtalakshmi, the eight divine manifestations of Goddess Lakshmi, symbolizing endless prosperity. Crafted in 18ct gold, the earrings and pendants come in both 50-cent and 1ct options, available across stores in Bangalore, Hyderabad, Noida, and Gurgaon.

Lisa Mukhedkar, Aukera, Bengaluru, says, “We wanted to encourage customers to buy diamonds without any spiritual hesitation on this auspicious day. The Infinity Diamond embodies the essence of Akshaya Tritiya, and is a treasured symbol of divine abundance.” Dr Madaan adds, “The diamond is No-Dosham, meaning it carries no negative planetary influences. It is  a unique way to welcome Goddess Lakshmi into your home this Akshaya Tritiya.”

Malabar Gold & Diamonds: 'Tanvika' Collection 

Remaining  in sync with the theme of spirituality, Malabar Gold & Diamonds has launched 'Tanvika', a new jewellery line under its exclusive ‘Divine’ brand. Inspired by devotion and tradition, the Tanvika collection features intricately crafted designs that reflect spiritual elegance and seasonal abundance. Alongside the launch, the brand is offering up to 25% off on making charges for gold and diamond jewellery, with price protection and advance booking benefits, including a complimentary silver coin for early buyers.

Indriya – Aditya Birla Jewellery: Festive Offers this Akshaya Tritiya

In the spirit of Akshaya Tritiya, Indriya–Aditya Birla Jewellery is rolling out a series of value-rich festive benefits that seamlessly blend tradition with smart savings. Available from April 24th to April 30th, these offers include Double Rate Protection—allowing customers to lock in their gold rate with just 20% advance payment, and choose the lower rate if prices fall. Shoppers can also enjoy gold coin rewards: 400 mg free gold coins on every Rs.1 lakh spent on gold jewellery, and 800 mg on every Rs.1 lakh spent on diamond jewellery. Additional perks include a flat Rs.51 off per gram of gold and up to Rs.5,000 instant discount on ICICI Bank debit and credit card transactions (T&C apply).