Renowned for its blend of modern artistry and timeless Indian craftsmanship, Irasva continues to define the language of luxury through jewellery that celebrates individuality, meaning, and emotion. This wedding season, the brand introduces Rüh — its newest bridal capsule, conceived as a poetic dialogue between heritage and contemporary design.

Following the chapters of Amara (a tribute to eternal love through classic silhouettes), Polki (a revival of regal Mughal grandeur), and Diamond Jewellery (a study in modern minimalism), Rüh stands apart as a hand-painted collection inspired by the ethereal beauty of lotus blooms and the sacred storytelling art of Pichwai.

Every piece in Rüh reimagines bridal jewellery as heirloom-worthy art — deeply personal, expressive, and timeless. Designed for the confident, creative bride of today and the women who surround her — from her mother to her sister and bridesmaids — each jewel becomes an extension of her identity and grace.

Rooted in the 400-year-old Pichwai art tradition of Nathdwara, Rajasthan, the collection translates spiritual motifs and divine narratives into miniature masterpieces. From ornate chandbalis and striking statement rings to delicate pendants, each piece is meticulously hand-painted by master artisans, echoing the devotion and detail of temple art.

Symbolism lies at the heart of the collection: the lotus represents purity and awakening, tree branches speak of growth and continuity, while the serene blue backdrop nods to Krishna and the cosmic expanse. The use of coloured enamel as the canvas gives each jewel a luminous depth — seamlessly bridging the past and present, tradition and modernity.

These jewels are more than adornments; they are painted prayers — wearable stories of emotion, heritage, and spirituality. True to its name, Rüh (meaning “soul”) embodies a fusion of sacred storytelling and design-forward innovation.

“The Rüh Collection is a tribute to the soul of Indian heritage — delicate yet powerful, intricate yet intentional. Inspired by the Pichwai art technique, each piece draws from sacred motifs like the lotus and the kadamba tree — symbols of purity, growth, and divine connection. In Pichwai, these elements are not merely decorative; they are spiritual storytellers. I wanted our jewels to echo that same devotion — where every design feels like a quiet prayer, every detail a reflection of something deeper. Rüh is not just adornment, it is the soul made visible.” — Leshna Shah, Founder & Creative Director, Irasva

With Rüh, Irasva once again redefines fine jewellery — transforming it into a soulful expression of artistry, identity, and legacy. It stands as a testament to the brand’s enduring vision: to preserve India’s cultural soul while crafting heirlooms for the modern muse.