Shringar House of Mangalsutra Limited has been recognised as a “Visionary Vendor Partner” by Indriya, the fine jewellery brand of the Aditya Birla Group. The recognition was announced on 22 December 2025 in Mumbai.

The acknowledgement highlights Shringar’s role as a long-term manufacturing partner aligned with Indriya Jewels’ strategic priorities, including innovation-led growth, category development and operational reliability. The status is conferred on partners demonstrating consistent performance across design capability, manufacturing scale and quality standards.

According to the company, the Visionary Vendor Partner recognition is awarded to vendors that support Indriya Jewels’ long-term business vision while ensuring dependable supply chains and adherence to ethical and operational benchmarks.

Commenting on the recognition, Chetan Thadeshwar of Shringar House of Mangalsutra Limited said, “This recognition from Indriya, a fine jewllery brand of the Aditya Birla Group, is a meaningful validation of our focused approach to the mangalsutra category. Being named a Visionary Vendor Partner reinforces our belief that deep specialisation, innovation, and manufacturing excellence are essential to building long-term, value-driven partnerships with leading corporate jewellery brands.”

Shringar House of Mangalsutra Limited operates as a B2B gold jewellery manufacturer with a core focus on mangalsutras. The company has contributed to category development through lightweight constructions, contemporary design approaches and production efficiencies.

It works with jewellery retailers and corporate jewellery brands to support mangalsutra offerings across wedding-led demand and everyday wear segments, positioning the category for sustained relevance within organised retail channels.