The Natural Diamond Council (NDC) marked the first edition of World Diamond Day on April 8, 2026, positioning it as a global initiative focused on consumer storytelling and industry participation around natural diamonds.

The initiative aimed to highlight the personal significance of natural diamonds, encouraging stakeholders across the value chain — including artisans, manufacturers, retailers, and consumers — to share stories associated with diamond ownership and gifting.

The campaign was activated primarily through digital platforms, with participants sharing content using #WorldDiamondDay and #NaturalDiamonds. The initiative sought to create a unified global narrative centred on emotional value, heritage, and craftsmanship linked to natural diamonds.

In India, the programme saw participation from industry bodies including the Gem and Jewellery Export Promotion Council (GJEPC), Gemological Institute of America (GIA), All India Gem and Jewellery Domestic Council (GJC), and the Bharat Diamond Bourse. Industry companies such as Venus Jewel, SRK Exports, HK Exports, KP Sanghvi, Dharmanandan Diamonds, Finestar Jewellery and Diamonds, Shivam Jewels and A.S. Motiwala also supported the initiative.

Industry professionals including Richa Goyal Sikri, Archana Thani, Nitya Arora and Arundhati De Sheth contributed to amplifying the campaign through personal narratives and industry perspectives.

Richa Singh, Managing Director, NDC, said, “World Diamond Day is a platform for people to share what their diamonds truly mean to them. At a time when consumers, especially younger audiences, are looking for more meaningful ways to celebrate, this initiative offers a reason to pause and honour those moments. Natural diamonds are the perfect custodians of our memories. This day is also a reminder of why we do what we do, to bring joy, emotion, and meaning into people’s lives.”

NDC has also made a participation toolkit available for stakeholders, including digital assets and communication guidelines, to support ongoing engagement beyond the launch.

The initiative positions World Diamond Day as an annual platform to drive consumer connection and reinforce the narrative of natural diamonds across markets.