Senco Gold & Diamonds has opened a new retail store in Laxminagar, Nagpur, taking its total store count in Maharashtra to 10. The launch took place on April 11, 2026.

The inauguration was attended by actor Bhumi Satish Pednekkar. The store, located on S Ambazari Road, is currently the brand’s only outlet in Nagpur.

Spread across 5,000 sq. ft., the store has been designed to offer an updated retail format. It houses gold, diamond and platinum jewellery, including traditional and contemporary designs. The layout aims to provide an enhanced in-store browsing and purchasing experience for walk-in customers.

The product assortment includes collections such as Everlite and Retro, along with the newly introduced Elements of Nature range. The collection features designs inspired by natural forms and textures, catering to evolving consumer preferences in the region.

Suvankar Sen of Senco Gold & Diamonds said, “Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience.”

Franchise owner Davesh Laddha said, “This grand opening marks an important milestone for us. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a curated range of jewellery catering to diverse preferences.”