Instamart has partnered with Kalyan Jewellers to introduce a gold rate protection feature ahead of Akshaya Tritiya 2026, enabling consumers to hedge against price volatility.

The initiative allows customers to lock the gold rate between April 10 and April 16, 2026, while retaining the option to purchase at the lower of the pre-booked rate or the prevailing market rate on the day of delivery.

Consumers can pre-book BIS hallmarked gold coins via the Instamart app by paying a 5% advance, starting at ?500 for a 0.5 gm coin. Final purchase transactions will be completed on April 19 between 8:00 AM and 12:00 PM IST. Customers opting for pre-booking will also receive a complimentary silver coin, subject to availability and terms.

Arjun Choudhary, VP Growth, Instamart, said the feature is designed to help consumers navigate price fluctuations during key buying periods, adding that the platform continues to expand its role in precious metals retail during festive occasions.

Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, stated that gold rate protection has been widely adopted in the company’s retail network and is now being extended to quick commerce for the first time.

Instamart reported a more than 500% increase in gold and silver coin sales on Akshaya Tritiya last year compared to Dhanteras, indicating rising consumer acceptance of quick commerce channels for jewellery purchases.