Sennes, the lab-grown diamond-focused lifestyle brand backed by Senco Gold & Diamonds, has launched its first exclusive store in Noida at Gaur City Mall on April 21, 2026. This is the brand’s 12th store in India and its entry into the Noida market.

The company stated that the store strengthens its presence across key urban centres while expanding its lab-grown diamond retail footprint. Positioned as a lifestyle-led concept, Sennes integrates lab-grown diamond jewellery with leather accessories and fragrances.

The newly opened outlet spans approximately 670 sq. ft. and is a company-owned store. It has been designed to deliver a modern retail experience aligned with the brand’s focus on a consistent customer journey across locations.

To mark the launch, the brand has introduced promotional offers, including up to 50% off on making charges and 30% off on diamond value, along with up to 40% off on leather products for a limited period.

The store features a curated range of lab-grown diamond jewellery, including pieces such as the Pear Allure Diamond Ring (3.72 carat), Enchanting Interplay Diamond Ring, Classic Glamour Diamond Earrings, and Confident Glamour Diamond Earrings with blue stones. The leather category includes products such as the Vivace Sling Bag and Charisma Handbag, while the fragrance range includes L’Euphorie, La Sérénité, L’Élégance, Le Désir, La Passion, and L’Harmonie in multiple formats.

Ms. Joita Sen of Senco Gold & Diamonds said, “Noida consumers are both design-aware and decisively modern in how they approach jewellery today. With Sennes, our focus has been on introducing lab-grown diamonds not just as an alternative, but as part of a larger, design-led lifestyle. This store brings that vision together — where jewellery, leather, and fragrance exist as one cohesive experience.”