Vijay Exports has rebranded as Vijay Atelierr Fine Jewels, marking a transition from a manufacturing-led identity to a design-focused atelier model. The company stated that the transition reflects a renewed emphasis on design, material and form, while continuing to operate on the manufacturing principles that have defined the business over the years, including precision, reliability and scalability.

Vijay Atelierr Fine Jewels is recognized as a manufacturer and exporter of RUCOS™ (Rosecut and Uncut Open Setting) diamond jewellery, which remains a key category for the company. Alongside this, the business continues to manufacture bespoke jewellery across categories for clients with varying design and production requirements.

The company said its operations are supported by a manufacturing facility equipped with advanced machinery and technology aimed at maintaining consistency and production scale. It also highlighted its focus on market awareness, trend mapping and evolving consumer demand to support both design and manufacturing processes.

As part of its international expansion strategy, Vijay Atelierr Fine Jewels will showcase its latest collections at the JCK Las Vegas from May 29 to June 1 at Booth 43043. The company stated that it will be the first Indian manufacturer and exporter to exhibit RUCOS™ diamond jewellery at the show.