The Platinum Buyer-Seller Meet 2026, hosted by Platinum Guild International (PGI) in Kochi earlier this month, brought together 10 manufacturers, more than 70 retailers and industry partners for discussions on product innovation, changing consumer demand and the future growth of platinum jewellery in India.

The two-day event focused on strengthening collaboration across the value chain, with discussions centred on design development, product availability, replenishment and improving conversion at the retail counter. The platform also continued its objective of aligning manufacturers and retailers on evolving consumer preferences, assortment planning and market expansion.

During the meet, PGI presented its strategy for growing the platinum jewellery category through a connected approach designed to increase consumer participation, purchase occasions and overall demand. The strategy will be driven through three consumer-facing platforms: Platinum Evara, Platinum Love Bands and Men of Platinum.

Platinum Evara will focus on expanding platinum jewellery's relevance across self-purchase, gifting, self-expression and everyday wear for women. Platinum Love Bands will continue to strengthen platinum's association with commitment and wedding purchases, while Men of Platinum aims to expand the men's jewellery segment through both statement pieces and contemporary everyday designs.

A key discussion at the event examined changing consumer attitudes, particularly among younger buyers who increasingly view jewellery as a means of expressing identity, relationships, achievements and personal style. PGI noted that platinum's 95% purity, rarity and strength support the development of products that combine precious value with contemporary design.

The meet also outlined several initiatives planned for the coming seasons. These include creator-led styling and lighter, stackable designs under Platinum Evara, a new Platinum Love Bands collection and campaign for the November 2026 wedding season, supported by consumer research involving more than 200 participants across India. A proposed 10-day delivery promise was also presented to help retailers improve conversion among high-intent customers.

In addition, discussions covered the expansion of the men's platinum jewellery category and the use of the AI-enabled Inoveo platinum alloy to support new design possibilities, manufacturing innovation and the production of durable machine-made chains. PGI said these initiatives reflect a category-building approach that connects consumer insights, product innovation, retail readiness and trade collaboration.