Vummidi Bangaru Jewellers (VBJ) has launched ‘The Bangle Beauties’, a month-long festival dedicated to bangles, featuring more than 10,000 designs across gold, silver, diamond and platinum. The festival will run from September 5 to October 5, 2026, across VBJ stores and its online platform.

The collection covers everyday wear, festive occasions, weddings and milestone celebrations, with designs ranging from traditional and understated classics to contemporary statement pieces. The assortment reflects the brand’s craftsmanship while combining traditional design influences with modern aesthetics.

VBJ is also offering a customisation service with a 10-day turnaround, allowing customers to personalise bangles according to their design preferences and individual requirements.

“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe,” said Amarendran Vummidi, Managing Partner, VBJ. He added that the festival is intended to highlight the relevance of bangles across generations and celebrate their role in traditions and personal memories.

Jithendra Vummidi, Managing Partner, VBJ, said the initiative gives customers an opportunity to explore the versatility of bangles through an extensive range of designs suited to different occasions, styles and preferences.

The campaign comes as VBJ continues to expand its presence in South India. The brand is set to open a new showroom in Coimbatore, extending its retail presence in Tamil Nadu.

Established in 1900, VBJ is a fifth-generation family-run jewellery business with flagship stores in Chennai and a Dallas showroom. The company also operates Atelier VBJ, its high-jewellery offering, alongside dedicated digital platforms and an in-house creative and manufacturing facility.