Gargi by P N Gadgil & Sons (PNGS) has launched its festive campaign featuring actor and brand ambassador Mithila Palkar, placing 925 sterling silver at the centre of the season.

Built around the brand's message, “Silver for the life you lead,” the campaign presents silver jewellery across festive dressing, everyday styling and gifting. Rather than focusing only on grand festive occasions, the campaign positions silver as a category that can move across different moments and generations.

The campaign also highlights Gargi's Bliss Collection and Kids' Collection as gifting options. While the Bliss Collection is positioned for gifting someone special, the Kids' Collection offers playful designs for younger consumers.

At the centre of the campaign is Mithila Palkar, whose association with Gargi continues into the festive season. The campaign's imagery focuses on the versatility of silver and its role in personal style and celebrations.

Commenting on the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said, “Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing.” He added that the campaign aims to place silver within everyday celebrations rather than reserve jewellery for special occasions.

The festive campaign will roll out across Gargi's digital and social media platforms, retail stores and other consumer touchpoints through the season. Gargi by P N Gadgil & Sons is backed by the legacy of P N Gadgil & Sons, established in 1832. The brand offers jewellery across 925 sterling silver and certified natural diamond categories, with a focus on contemporary design, craftsmanship and accessibility.