Kashi Jewellers, Kanpur, has won an India’s Coolest Store Awards (ICSA) award in recognition of its initiatives focused on social responsibility, inclusivity and community welfare.

Shreyansh Kapoor of Kashi Jewellers said the award was a proud moment for the brand and acknowledged the support of the local community in its journey.

“Winning the ICSA Award for a social cause is a proud moment for Kashi Jewellers. We began by creating strong awareness through social media promotions and PR initiatives, along with banners across cities, expressing our gratitude to the people of our city whose love and support have been instrumental in this journey,” Kapoor said.

He added that the recognition reinforced the brand’s commitment to giving back to society. “For us, this recognition goes beyond an award. It reinforces our belief in giving back to society and creating a meaningful impact.”

As part of its social initiatives, She by Kashi supported para-badminton players representing its team at a recent FICCI FLO event. Kapoor said the initiative reflected the brand’s commitment to equality, inclusivity and social upliftment.

Looking ahead to the festive season, the brand aims to continue combining traditional celebrations with initiatives that strengthen community ties. “We believe a brand’s true success lies in the positive difference it creates in people’s lives,” Kapoor said.