Popely, a renowned jewellery manufacturing, retail and design house from India, has begun with a promotion for Raksha-bandhan. Raksha-bandhan is a traditional Indian festival of one day between brother and sister, and is symbolised by the sister tying a thread around her brother’s wrist, and he vowing to protect her throughout life. %% Gifts are exchanged on this occasion, especially gold, as it is considered to bring in prosperity and auspiciousness. %% The jewellery collection from Popley is made of 22k gold, and includes pendant and earring sets, chains, charms, bracelets, rings and earrings. The retailer sells a wide portfolio of brands including Diamond IDs, Ice Cubes, Emotions, Amore, Miracle, amongst others. Popeley retails its jewellery between Rs.10000 onwards across its outlets throughout India and Dubai.