The Israel Diamond Institute Group of Companies (IDI) has recently published the Fall 2009 edition of its magazine Reflections – Diamonds. Fashion. Trends. Clearly. The publication is part of the IDI’s "Together Works" marketing programme, with content that promotes diamonds in their generic sense, updates on diamond trends, fashion and personalities that influence styles and offerings of the Israeli Diamond Industry for the gem and jewellery industry. %% The Reflections Fall 2009 edition is now being distributed to jewellery retailers in the United States. Reflections has picked up good industry response for its back issues in Summer and Spring. There are over 20,000 copies reaching out to more than 10,000 jewellery retailers. The publication becomes a sales tool for retailers and consumers and is distributed free of cost. The IDI also publishes the magazine content on its website.