The Antwerp World Diamond Centre (AWDC) has launched an interactive website - http://www.antwerpdp-hk.com, featuring information about the 55 Belgian companies who would exhibit at the forthcoming Hong Kong International Show. Through this initiative the AWDC intends building a common platform that promotes Belgium’s diamond companies. %% The website provides an interactive map of the trade fair to locate the participating Belgium companies at the Hong Kong Convention and Exhibition Centre. A section leads viewers to the exhibiting firm profiles, with their history, products and services, contact information, images of the company representatives who will be staffing the booth at the show. %% A special feature entitled "Schedule a meeting with an Antwerp exhibitor", allows visitors to make a choice of the Belgian exhibitors they wish to meet and fill in personal and company details for an appointment. "This is the first site of its kind to be offered by a global diamond centre, and aims to provide buyers with a precise route to take them to exactly the exhibitor they need to fill their buying requirements," said AWDC CEO Freddy J. Hanard. "We want to give customers a more personal way of making contact with diamond firms by enabling them to see in advance who they are, what they can supply, and even images of the company representatives. %% "The power of the site lies in its simplicity. Buyers can see exactly where they need to go without spending valuable time walking the show looking for a firm that might have what they need. Time is a precious commodity at trade fairs, and buyers and visitors know how exhausting they are. Our aim is to help them plan their visit in advance to enable them to use their limited time in the most efficient way possible. Networking is a vital part of doing business, and this site buyers and sellers to effortlessly make contact. This inaugural site will be followed by others," Hanard added. %% The website, the first of many that will also include the Jewelry Show in Shanghai, the JCK Show in Las Vegas, IIJS Mumbai and many others, also provides generic information about Antwerp and its central role in the global diamond industry and figures about the level of diamond trade between Belgium and Hong Kong.