%% Speaking on this occasion, Mr. Bachhraj Bamalwa Chairman said, “GJF is a body which has been working towards the streamlining of the gems and jewellery industry in India by encouraging and providing tools for the industry to run their businesses in an organized manner. In that direction, The PMI program benefits are a series of propositions that will act as a catalyst to achieve their business goals and shall recognize the value chain of our valuable industry” %% A recent study by GJF revealed that there are three top most concern areas of the jewellery manufacturers which needs to be addressed by the GJF to improve their performance and growth. As a catalyst, the GJF shall play a vital role to organize the manufacturing segment of the Gems & Jewellery Industry. %% Three top most concern areas of the jewellery manufacturers which shall be addressed, catered and customized in the PMI program are: %% {[• Customer Relationship Management (CRM).]} {[• Advertising & Marketing Platform.]} {[• Business Growth & Client servicing.]} %% The PMI program shall help the manufacturers improve market share with strategic goals and increase their benchmark for performance whereby decreasing marketing cost and pursue existing business relationships with an opportunity to develop new business paths.