Los Angeles-based House of Taylor Jewelry Inc., which sells Elizabeth Taylor’s line of jewellery, said it expects sales for the year ended December 31, 2006 to exceed $30 million, a 435 per cent increase over sales of $5.6 million achieved in 2005. The company said it also exceeded its initial sales threshold of $14 million for the first nine months of 2006.%%“The strong sales growth achieved in 2006 reflects increased market penetration and demand for group’s branded jewellery collections and certified loose diamond products from jewellers and distributors in the US and select international markets,” said president and chief executive officer Jack Abramov according to reports.%%“During the fourth quarter, our diamond program helped us gain traction and ramp up sales of our branded fine jewellery lines, which traditionally carry higher margins. Throughout the year, we focused on building our production, marketing and internal infrastructure to expand sales, based on filling the needs for the most frequently purchased product categories through the independent retail channel,” he added.