Celine Dion, the celebrated pop music diva and Chinese journalist Yang Lan, have joined together under a coporate banner HV Love, to create a jewellery line f3or the female customers in China.

Diamond engagement rings, personal jewellery and women’s accessories are part of the collection’s deliverables. Dion mentioned on this jewellery endeavour that is was “the most wonderful human emotion of all – love….Our goal is to create a collection of diamond and other fine jewellery and accessories that place elegance of design agreed of price. HV Love has unique advantages to achieve that goal in China.”

The collection will be marketed through online and offline channels, and the corporate has is already available on the HV Love on its e-commerce site. Aslo, around 200 retail outlets are being planned to be opened in China by 2010.