VBJ Since 1900 has launched its first-ever Grand Jhumka Festival, a month-long celebration of India’s iconic jhumka jewellery. Showcasing gold, diamond, and silver designs that blend South Indian heritage with modern elegance, the collection caters to Gen Z buyers, working professionals, and seasoned collectors, highlighting timeless craftsmanship, versatility, and contemporary style.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”

Celebrating the timeless value of gold during one of India’s most auspicious occasions, P N Gadgil & Sons (PNGS), a legacy name in Indian jewellery, has launched its latest Akshaya Tritiya campaign titled Festival of Golden Movements

CaratLane, India’s leading omni-channel jewellery brand, has launched its ‘Festive Edit’ for Diwali, featuring a diverse collection that celebrates individuality through jewellery

The campaign emphasises that modern women view mangalsutras as an expression of love, celebrating all the special yet seemingly ordinary moments in a couple’s routine life

Candere by Kalyan Jewellers this year is celebrating the everlasting season of love in any and every special bond.

As 2022 draws to a close, jewellery retailers take a moment to reflect on the year that was, and express their views on what to expect in 2023. The industry is upbeat, and there’s a lot of optimism in the sector, discovers Suneeta Kaul

Serving hot or cold beverages to customers who walk into retail outlets to buy jewellery is an important step to break the ice, get to know the customers, and build a long-term relationship with them, finds out Suneeta Kaul

In the past quarter or so, jewellery ad campaigns have departed from hackneyed themes, focussing instead on feminism, inclusivity and diversity, finds out Suneeta Kaul

The star is now promoting the polki designs of Nazakat and diamond jewellery of Enchante collections from the brand

The campaign is a television commercial along with extension in print, radio and the digital medium

The event marked the 75th Anniversary of the brands’ tagline ‘A Diamond Is Forever’ and the launch of new designs in the Avaanti Collection

Releases two brand films featuring Dutee Chand with partner and Rupu, a Senco Gold & Diamonds transwoman employee

In addition to this, De Beers’ key personal from the management will be attending the event