Augmont has launched the next phase of its ‘Recycle with Resilience’ campaign from Mumbai, introducing AI-powered purity evaluation in Chennai to promote transparent, organized gold recycling across India.

Augmont has introduced an AI-powered gold purity evaluation machine at its Poonamallee branch in Chennai, enabling instant gold assessment and integration with gold loan processing and recycling decisions.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Akoirah by Augmont introduced the “Unscripted” jewellery collection in Mumbai on March 6, 2026, featuring 14K gold pieces with laboratory-grown diamonds, designed around open forms and fluid structures.

Akoirah by Augmont introduced the ‘Made of Us’ collection on February 11, 2026, featuring 14K recycled gold and lab-grown diamond designs centred on heart motifs for Valentine’s season retail demand.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

Dr. Renisha Chainani, Head of Research at Augmont, has welcomed the Reserve Bank of India’s consecutive repo rate cuts, highlighting their potential to ease financial burdens, stimulate economic growth, and bolster confidence in gold as a trusted investment amid changing market dynamics

As Akshaya Tritiya approaches, Pune-based lab-grown diamond jewellery brand Akoirah by Augmont is witnessing a shift in festive buying patterns, especially among younger consumers seeking value-driven and design-focused alternatives to traditional gold

Augmont Enterprises Pvt. Ltd. and Augmont Goldtech Pvt. Ltd. were honored with four awards at the 10th India International Bullion Summit (IIBS), organized by the India Bullion and Jewellers Association (IBJA)

Industry leaders have praised the Union Budget for boosting consumer demand through tax reforms, increasing disposable income, and supporting economic growth

Trading of Lab-Grown Diamonds through SPOT 2.0 Platform Enables Buyers and Sellers to Trade with Transparency and Confidence

The World Gold Council (WGC), an international trade association, has urged India's finance ministry and the Reserve Bank of India (RBI) to establish clear guidelines and regulatory frameworks for the burgeoning digital gold business in the country