De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
De Beers Group Unveils Custom Diamond Creation for Suryakumar Yadav
De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.
De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
De Beers Group Partners with Cricketer Abhishek Sharma to Promote Natural Diamonds in India
De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.
Forevermark Opens De Beers Group’s Largest Flagship Store in Mumbai
Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.
VBJ Since 1900 Launches MS Dhoni Signature ‘Lucky 7’ Platinum Bracelet
VBJ Since 1900 unveiled the MS Dhoni Signature ‘Lucky 7’ Bracelet in Chennai on 11 December 2025, created under PGI’s Men of Platinum initiative to expand men’s platinum jewellery offerings.
Redefining Men's Jewellery: Men of Platinum Introduces the MS Dhoni Signature Collection
Crafted from rare platinum and featuring Dhoni’s iconic signature, each piece in this exclusive collection symbolizes the strength, resilience, and determination that define Dhoni’s remarkable journey
GRT Jewellers Unveils Stylishly Crafted Men's Collection, Featuring Ravichandran Ashwin
GRT Jewellers has launched its new Men’s Collection, designed to blend sophistication with strength. Featuring renowned cricketer Ravichandran Ashwin in a heartfelt promotional film, the collection offers a range of stylish bracelets, rings, and chains, showcasing GRT’s commitment to quality and timeless elegance
Platinum EVARA embraces the spirit of the Women's Premier League
Launched during Women’s Premier League (WPL), the integration aims to celebrate the journey of self-belief that has empowered Jemimah Rodrigues throughout her journey
Brett Lee Inaugurates Malabar Gold & Diamonds Showroom in Sydney
Malabar Gold & Diamonds, ranked as the 6th largest jewellery retailer worldwide, has inaugurated its latest showroom in Sydney, Australia
Platinum Evara unveils 'Becoming Me' - A Campaign Celebrating Personal Journeys
The campaign features cricketer Jemimah Rodrigues and singer Nithyashree Venkataramanan
PGI’S Men of Platinum Collaborates with Espncricinfo for the World Cup Season
The video content series spans over 24 matches and will revolve around experts and fans engaging with each other to pick a ‘Man of Platinum of the day’ for each of these matches
Cricketer Suryakumar Yadav Makes a Bold Statement in Men of Platinum’s Latest Campaign
Platinum Guild International (PGI) India’s Men of Platinum introduces a new chapter of their extraordinary narrative.
Branded Collections Drive the Future Growth of the Platinum Jewellery Industry
As jewellery industry trends continue to evolve, branded jewellery is expected to be a major growth engine in the coming years.
Ishaa Saha has been appointed as the regional brand ambassador for Senco Gold & Diamonds
Senco Gold & Diamonds has today announced the appointment of renowned Bengali actress Ishaa Saha as its regional brand ambassador. The actress will be promoting Senco Gold’s bridal jewellery collection.
