Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Birdhichand Ghanshyamdas marked its first anniversary at Jio World Plaza, Mumbai, with an event highlighting Jaipur jewellery heritage, archival designs and the brand’s Mumbai presence.

Ekatra Jewels has raised Rs 10 crore from strategic investors within 100 days of launch, taking its valuation to Rs 100 crore to support expansion and product development.

Kalamandir Jewellers has opened a 1,000-plus sq ft Platinum Experience Zone at its Vadodara flagship, expanding its dedicated platinum retail format across Gujarat.

Gadgil on family restructuring, budget-conscious gold buying, bridging legacy with a digital-first generation, and why his new book, Choosing Gold, is his story first and a PNG story second.

Sky Gold & Diamonds Ltd was added to the MSCI India Domestic Small Cap Index on August 17, as the jewellery maker reported positive operating cash flow for the quarter.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

International Institute of Gemology held its 32nd convocation in Mumbai, recognising 150 graduates across gemology, diamonds, jewellery design, manufacturing and retail disciplines.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.