The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

Malabar Gold & Diamonds has expanded its retail presence in Ahmedabad with a 5,500 sq. ft. showroom in Maninagar, offering bridal, gold, diamond and silver jewellery.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

VBJ, Vummidi Bangaru Jewellers has launched its month-long Amazing Aadi Sale until August 16, 2026, offering discounts across jewellery categories at its Anna Salai and Anna Nagar showrooms during the festive season.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

World Gold Council says India’s increase in gold import duty from 6% to 15% could reduce 2026 jewellery and investment demand by 50-60 tonnes amid weaker sentiment and higher unofficial inflows.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.