The Indian Association for Gold Excellence and Standards has released the first of three films under #PehlaCheckIAGES, urging consumers to verify jeweller accreditation before purchasing or exchanging gold.

India Gold Metaverse carves a distinct niche in the festive bullion market with the launch of RamMudra – Devya Sona. Crafted from 100 per cent recycled domestic gold and backed by blockchain certainty, the brand offers retailers and buyers a compelling faith story that completes the sacred Dhanteras and Diwali puja traditions.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

A World Gold Council and Boston Consulting Group report estimates that digital gold could unlock up to USD 700 billion in latent demand, with the market projected to reach USD 160 billion–170 billion by 2031.

India’s silver jewellery manufacturers could see faster import approvals following the DGFT’s move to simplify authorization procedures for specified silver products. The change may improve sourcing predictability and production planning; however, customs duties and import restrictions remain unchanged, finds out Suneeta Kaul.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.