LIMIRA has entered India’s jewellery market with three lab-grown diamond collections, offering gender-neutral designs in 9KT and 14KT gold through a digital-first retail model.

Punjabi actor and singer Nisha Bano has joined RKM Jewellers as brand ambassador and business partner as the retailer expands its showroom presence across Punjab.

P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.

World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.

Titan-owned jewellery brand plans to expand beyond its traditional sub-?50,000 positioning, targeting higher-ticket diamond and gemstone purchases as it charts its next phase of growth.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.

Senco Gold & Diamonds has partnered with Olocker to offer free jewellery insurance on qualifying purchases, covering snatching, robbery and housebreaking risks to customers across the retail network.

The government plans to make silver jewellery hallmarking mandatory from October 2026, expanding BIS oversight as silver consumption, prices and jewellery trade volumes rise.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

BIS says over 77 lakh silver jewellery pieces and artefacts received HUID hallmarking since September 2025, with southern India accounting for 62% of hallmarking activity.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.