Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

In response to record-high gold prices and evolving consumer preferences, PN Gadgil Jewellers has launched a new sub-brand, Litestyle, focused on lightweight and lower-carat jewellery

Kalyan Jewellers has expanded its retail presence in India with the opening of its 15th showroom in the Delhi NCR region, situated at Omaxe Chowk, Chandni Chowk

The All India Gem and Jewellery Domestic Council (GJC) is advocating for a 'One Nation One Gold Rate' policy to standardize gold prices across India

The gold market experienced a significant uptick in prices on May 10, propelled by a combination of factors including a declining US dollar and heightened domestic demand

Malabar Gold & Diamonds has launched its new store in Wakad, making it the 7th in Pune

Baijnath Jewellers' new 18kt Gold Jewelry line at PPN Market offers affordable options for customers seeking budget-friendly ornaments.

The Stunning Every Ear collection is available at select Tanishq stores and on Tanishq’s e-commerce enabled website

The objective of the campaign is to create an emotional bond with the viewers, by acknowledging and appreciating their individual choices and preferences.

Candere by Kalyan Jewellers this year is celebrating the everlasting season of love in any and every special bond.

The store is spread over a 4300 sq. ft. retail area and offers a luxurious ambience.