De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Malabar Gold to invest Rs 2,000 cr to open 80 stores in 2017
Expecting better sales after the new uniform taxation regime GST, Malabar Gold & Diamonds has drawn up a Rs 2,000 crore expansion plan to open 80 more stores this financial year.
Agni CZ Jewels holds starry event at Oberoi Mall
The event saw stars from the film Dum Maaro Dum speaking about Brand Agni
Zimbabwean govt. confiscated British owned diamond mine, Marange
The site was formerly owned by Kimberlitic Searches
Rio Tinto produces 37 percent more rough in third quarter
At Diavik, Rio Tinto's share of record rough diamond production rose 30 percent
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