Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

Gemfields reported improved loss metrics for FY2025 despite operational disruptions at Montepuez and Kagem, with auction revenues at $ 129 million and focus shifting to stabilization and deleveraging in 2026.

Muthoot Exim marks 100 Gold Point centres in India, strengthening organized gold recycling, increasing domestic supply, reducing import dependence, and planning further expansion over the next two years.

Rokde Jewellers introduces a limited-period ‘Tax Free Mahotsav’ campaign, absorbing GST on jewellery purchases until March-end, aiming to boost Gudi Padwa and wedding season demand across its retail network.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.

India’s gem and jewellery exports totalled $23.19 billion in April–January 2026, down 0.64% year-on-year, as US shipments fell 45%, while a new India–US trade framework restores 18% tariff access.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

India’s Economic Survey FY25–26 outlines how the gems and jewellery sector shaped exports, gold imports, inflation and lending, highlighting diversification gains and rising macro pressures for policymakers and industry.