Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.

GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.

Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

At IFSCA’s Global Securities Markets Conclave in Mumbai, Artha Bharat Investment Managers said GIFT City could become a global gold fund hub if digital access is supported by legal enforceability and regulatory oversight.

Gargi by P.N. Gadgil & Sons opened a kiosk at Grand Highstreet Mall in Hinjewadi, Pune in February and launched its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

PNGS Reva Diamond Jewellery Limited listed on Indian stock exchanges on March 4, 2026, closing at a 7.3% premium after its Rs 380 crore IPO, with strong trading volumes despite broader market selling pressure.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

On March 2, 2026, in Mumbai, IAGES announced crossing 50 accredited members, expanding to 300+ stores to strengthen transparency, standardization and consumer confidence across India’s gold value chain.

The IJ Powerlist 2026 celebrated 30 influential changemakers steering India’s jewellery industry forward. From retail expansion to export leadership, the platform recognized visionaries driving transformation, professionalism, and long-term growth across the organized jewellery ecosystem.

Sonani Jewels introduces the ‘9 to Fine’ lab-grown diamond jewellery range in 9KT gold, designed for daily wear with versatile styles and customization — catering to evolving retailer demand for accessible fine jewellery.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.