Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.

Malabar Gold & Diamonds has introduced its Nuwa natural diamond collection in Mumbai, featuring nature-inspired designs in 18kt and 14kt gold to expand its natural diamond jewellery portfolio.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.

Divine Solitaires and Ranka Jewellers have outlined a growth roadmap for Pune’s solitaire diamond jewellery segment, targeting over 30% market share within two to three years through category-focused retail expansion.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.

India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.