Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are prompting Indian consumers to sell old jewellery for cash, while organised jewellers expand cash-for-gold programmes to increase recycled gold supply.

Organized jewellers are expanding cash-for-gold programmes ahead of the festive season as elevated bullion prices affect fresh demand and retailers seek greater access to recycled gold.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers

Aditya Birla Capital will enter India’s gold loan market, targeting 1,000 dedicated branches over three years as rising gold values support secured lending demand.

The government is considering changes to its gold deposit framework, including a role for jewellers, to bring more privately held gold into the financial system and reduce import dependence.

Gadgil on family restructuring, budget-conscious gold buying, bridging legacy with a digital-first generation, and why his new book, Choosing Gold, is his story first and a PNG story second.

GSI has begun issuing colour trade-name reports for Pigeon Blood ruby, Royal Blue and Padparadscha sapphire in Jaipur and Mumbai, marking their first issuance in India.

Sky Gold & Diamonds Ltd was added to the MSCI India Domestic Small Cap Index on August 17, as the jewellery maker reported positive operating cash flow for the quarter.

P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

India’s jewellery exports increased 2.44% despite a decline in diamond shipments, reflecting differing trends across jewellery categories and continued pressure on the country’s diamond trade.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.