Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.

Tanishq Natural Diamonds and Rahul Mishra unveiled an exclusive couture jewellery collection at Paris Couture Week 2026 on July 8, showcasing Indian jewellery craftsmanship and couture through a collaborative design approach.

PNG Jewellers organized the two-day Pure Bonds Design Excellence 2026 meet in Pune on July 1–2, bringing together 20 mangalsutra manufacturers to streamline product selection before its August Mangalsutra Mahotsav.

Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.

Malabar Gold & Diamonds has introduced its Nuwa natural diamond collection in Mumbai, featuring nature-inspired designs in 18kt and 14kt gold to expand its natural diamond jewellery portfolio.

GSI has outlined how diamond screening challenges have evolved over the past decade, citing increased laboratory-grown diamond volumes, mounted jewellery verification requirements and the need for consistent product integrity protocols.

Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?

Hazoorilal Legacy has introduced Facets, a new high jewellery collection featuring gemstones, diamonds and polki, inspired by gemstone faceting and designed around craftsmanship, light and contemporary jewellery design.