Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

Gold jewellery demand rebounded in June as prices corrected, with sales at Delhi’s Dariba Kalan rising 20% and organised jewellers reporting strong revenue growth during the quarGold jewellery demand, gold prices, jewellery retail, Dariba Kalan, Kalyan Jewellers, Titan, Senco Gold, Indian jewellery market, gold price correction, festive demand

The initiative will provide Divine Solitaires’ partner jewellers with diamond screening technology to verify natural or lab-grown diamonds, laser inscriptions and Hearts & Arrows.

SENNES partnered with designer Dhruv Kapoor at Milan Fashion Week, showcasing its Toi et Moi lab-grown diamond collection across runway looks on September 22.

Senco Gold & Diamonds has partnered with Olocker to offer free jewellery insurance on qualifying purchases, covering snatching, robbery and housebreaking risks to customers across the retail network.

Jewellery stocks fell on September 1 after Prime Minister Narendra Modi urged Indians to avoid unnecessary gold purchases, citing Swadeshi and self-reliance, raising concerns over demand and jewellery buying patterns.

Priority Jewels Limited's Rs 91.50 crore IPO opens August 28 and closes September 1, with the Mumbai-based B2B jewellery manufacturer listing on NSE and BSE on September 4.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.