Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

Jos Alukkas announced a partnership with M4Marry on April 27, 2026, in Mumbai to extend its ‘Second Sunrises’ campaign, targeting individuals seeking second marriages through content, platform integration, and outreach.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.

Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.