De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
De Beers Group Unveils Custom Diamond Creation for Suryakumar Yadav
De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.
De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
Men of Platinum's 'Man of Platinum of the Match' Contest Elevates T20 Cricket World Cup Fan Experience with Extraordinary Prizes
As the T20 Cricket World Cup approaches, PGI India’s Men of Platinum is set to enhance the excitement of cricket fans with its 'Man of Platinum of the Match' contest
PGI’S Men of Platinum Collaborates with Espncricinfo for the World Cup Season
The video content series spans over 24 matches and will revolve around experts and fans engaging with each other to pick a ‘Man of Platinum of the day’ for each of these matches
Cricketer Suryakumar Yadav Makes a Bold Statement in Men of Platinum’s Latest Campaign
Platinum Guild International (PGI) India’s Men of Platinum introduces a new chapter of their extraordinary narrative.
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