The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

Zaveri Bros Diamonds & Gold hosted a two-day showcase in Bengaluru, bringing together 75 women to present its temple jewellery through narratives around faith, heritage, craftsmanship and personal stories.

GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.

Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.

LIMIRA has entered India’s jewellery market with three lab-grown diamond collections, offering gender-neutral designs in 9KT and 14KT gold through a digital-first retail model.

The new demi-fine jewellery edit explores the symbolism of blue through contemporary designs inspired by protection, intuition and the mystique of the evil eye.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

Precious-metal rakhis, coins and lightweight jewellery were the flavour of the season this year, with customers choosing keepsakes with lasting value over chocolates and traditional presents, discovers Preeti Kulkarni

Harit Zaveri Jewellers has introduced Gul, a bridal jewellery collection inspired by the mogra flower, combining floral and botanical motifs with traditional Indian ornamentation.

Mirari Jewels has introduced its Sacred Symbols Collection for Raksha Bandhan 2026, featuring 14K gold unisex signet rings and convertible Rakhis designed for everyday wear.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

International Institute of Gemology held its 32nd convocation in Mumbai, recognising 150 graduates across gemology, diamonds, jewellery design, manufacturing and retail disciplines.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

Rajasthan Chief Minister Bhajan Lal Sharma unveiled the JJS 2026 theme poster on July 31 in Jaipur and accepted the invitation to inaugurate the exhibition on December 22.