De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

De Beers and Sotheby’s will conclude their 2026 international auction collaboration in New York with a selection of natural diamonds, following sales in Hong Kong and Geneva.

Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

Malabar Gold & Diamonds has introduced its Nuwa natural diamond collection in Mumbai, featuring nature-inspired designs in 18kt and 14kt gold to expand its natural diamond jewellery portfolio.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.

Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.