Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

PNG Jewellers organized the two-day Pure Bonds Design Excellence 2026 meet in Pune on July 1–2, bringing together 20 mangalsutra manufacturers to streamline product selection before its August Mangalsutra Mahotsav.

Augmont has launched the next phase of its ‘Recycle with Resilience’ campaign from Mumbai, introducing AI-powered purity evaluation in Chennai to promote transparent, organized gold recycling across India.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

Gemfields released its audited 2025 Annual Report on March 26, 2026, reporting lower revenue and operational disruptions across emerald and ruby assets, alongside cost reductions and Fabergé divestment.

Dholakia Foundation inaugurated CIBJO Lake in Dudhala, Gujarat, on March 22, 2026, marking CIBJO’s centenary and strengthening water security, agriculture, and sustainability across five villages in Saurashtra.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

The India–New Zealand Free Trade Agreement is expected to improve price competitiveness and market access for Indian gem and jewellery exporters, with tariff benefits supporting higher exports to New Zealand.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.