PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

Patna-based Shree Hari Jewellers has appointed actor Neil Nitin Mukesh as its brand ambassador, with a men's jewellery collection and an integrated ad campaign planned ahead of Diwali under the tie-up.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.

Kalyan Jewellers has launched an all-new digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty

Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey

Senco Gold launches The Rajwada Vivaah Collection, along with brand ambassadors Jaya Ahsan and Ishaa Saha

Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver & Gemstone purchases

Malabar Gold & Diamonds latest television commercial, ‘Speak Your Heart with Mine Diamonds’, featuring their brand ambassadors Kareena Kapoor Khan and Alia Bhatt, has gone viral

Renowned celebrities Shruti Hassan and Prajakta Mali have recently taken on the prestigious roles of ambassadors for the India Jewellery Shopping Festival, adding star power and glamour to this exciting event.

The Kalyanaraman family of Kalyan Jewellers hosted a grand Navaratri celebration with Bollywood and regional film industry stars in attendance, featuring a thematic 'Bommai Kolu' display.

Muhammad Faizan, a Pakistani national, was operating a jewellery store illegally in the name of Malabar Gold & Diamonds in Islamabad, Pakistan.

Alia Bhatt will be featured in the flagship bridal campaign called "Brides of India 2023" as part of her role as brand ambassador for Malabar Gold & Diamonds.