The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.

At the 11th edition of COUTURE India 2026, businesses across design, branding, packaging, technology, certification and retail services presented solutions aimed at addressing the operational challenges faced by jewellery retailers.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

SAFA Gold & Diamonds has outlined a Rs 4,000 crore expansion strategy to scale its retail footprint to 350 stores by 2030, strengthening its position across India and key international markets.

PNGS Gargi Fashion Jewellery Ltd posted strong results for the first quarter of FY26, with sales rising 20.4% year-on-year to Rs. 27.31 crore. Net profit also grew 29.3% to Rs. 5.31 crore, up from Rs. 4.11 crore in the previous quarter

Malabar Gold & Diamonds is considering entering the lab-grown diamond segment with a distinct brand identity, separate from its natural diamond offerings. The move comes as the $6.2 billion jewellery major studies evolving consumer preferences and explores long-term opportunities in the growing but still nascent lab-grown category

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment

The skyrocketing price of gold is a matter of concern to the entire gold industry, but even more so for India, which is one of the largest consumers of gold worldwide. Driven by multiple factors, chiefly global economic uncertainties, inflation concerns, and a strong investment demand, these price movements have significant implications for retailers, consumers, and investors in India. In a conversation with Suneeta Kaul, Sachin Jain, Regional CEO, India, World Gold Council, dwells on the impact of high prices, the move towards organized retail in the country, the rising trend of digital gold investment, and more

The jewellery industry, steeped in tradition and trust, is undergoing a significant transformation. With evolving consumer preferences and the rise of digital platforms, jewellery businesses increasingly recognize the importance of rebranding to maintain relevance and appeal finds Priyanka Talreja Garegrat

In a strategic move poised to redefine its brand identity, Kavitha Gold & Diamonds has announced the appointment of acclaimed actor Fahadh Faasil as its brand ambassador

Ciyaza has come up with a new brand identity

The bridal collection will include some of the most exquisite pieces ever created by the brand

Making headway in its new retail strategy, the brand launch 1st Showroom in Northeast, reflecting the new brand identity