Antwerp World Diamond Centre held a public awareness initiative on March 10, 2026 at Antwerpen-Centraal station, highlighting risks of misrepresentation in diamond jewellery sales and calling for clearer disclosure standards.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Angara introduced personalized engraving across its ring collection on February 26, 2026, available online in India and globally, expanding customization options as demand grows for individualized fine jewellery purchases.

Sawansukha Indian Institute of Jewellery organized a student-led sustainable design competition, challenging participants to create jewellery from scrap materials to promote circular thinking and responsible craftsmanship within design education.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

India adopts IS 19469:2025 on January 15, 2026, reserving the term “diamond” exclusively for natural diamonds, mandating clear disclosure for laboratory-grown diamonds to address consumer confusion and standardize trade practices.

VBJ Since 1900 unveiled the MS Dhoni Signature ‘Lucky 7’ Bracelet in Chennai on 11 December 2025, created under PGI’s Men of Platinum initiative to expand men’s platinum jewellery offerings.

Birdhichand Ghanshyamdas enters the Middle East with a flagship in Doha, unveiled alongside Al Darwish Jewellery and inaugurated by global icon Sushmita Sen, marking a key milestone for the Jaipur maison.

Customisable pieces blend timeless craftsmanship with modern bridal style

In the run up to JJS 2025, a roadshow was held in Chennai at Hotel Taj Coromandel on October 4, 2025, with prominent jewellers from the city attending the event.

Jewellery retailer Jos Alukkas has opened its Signature Jewellery Show at the brand’s showroom on RKV Road, Erode, offering customers an exclusive exhibition of handcrafted gold jewellery. The showcase runs from September 13 to October 5.

The Jaipur Jewellery Show (JJS), India’s biggest B2C-cum-B2B jewellery exhibition, is set to return this December with a fresh new look and feel — starting with a complete revamp of its layout.

True Diamond, one of India’s fastest-growing lab-grown diamond jewellery brands, has debuted Noida’s first-ever retail space dedicated exclusively to rings.