De Beers Reaches 6 Million Indian Households Through Samsung Ads Campaign
The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.
GIVA Launches Diwali Campaign Featuring Shweta Tripathi
The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.
Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
KISNA Rolls Out Festive Campaign Across 300+ Billboards
KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
Heer by GIVA Launches Diwali Campaign Focused on Self-Gifting
Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.
GIVA Introduces Diwali-Inspired Patakha Collection in Silver Jewellery
GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.
KISNA Opens Largest Showroom in Bhubaneswar, Targets 200 Stores by 2026
KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.
Sri Jagdamba Pearls Launches ‘Shubh Utsav Dhamaka’ Festive Campaign
Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.
9K Gold Jewellery: Balancing Manufacturing Costs and Market Potential
Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.
Heer by GIVA Names Anushka Sharma Face of Gold and Lab-Grown Diamond Brand
GIVA has appointed actor Anushka Sharma as the face of Heer by GIVA, its premium jewellery brand featuring gold and lab-grown diamonds, and launched the ‘For You, Forever’ campaign.
Mayavé Jewellery Opens Five Stores Across Delhi NCR in 45 Days
Lab-grown diamond jewellery brand Mayavé, from the house of Dholakia, has expanded across Delhi NCR with five stores in Noida, Ghaziabad, Gurugram, Dwarka and Netaji Subhash Place.
Tribe Amrapali Opens Fourth Chennai Store, Expands India Network to 44
The new Terminal 2 outlet at Chennai International Airport follows the brand’s Terminal 4 opening and expands its presence across key travel destinations.
Anera Silver Opens First Bengaluru Store, Plans Six Outlets
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.
Tribe Amrapali Opens Third Chennai Store at Domestic Airport
Tribe Amrapali has opened its third Chennai store at Terminal 4 of Chennai Domestic Airport, taking its India store count to 43 as it expands across retail and travel destinations.
