The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.

GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.

India’s silver jewellery manufacturers could see faster import approvals following the DGFT’s move to simplify authorization procedures for specified silver products. The change may improve sourcing predictability and production planning; however, customs duties and import restrictions remain unchanged, finds out Suneeta Kaul.

Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

The four-pillar initiative focuses on old gold exchange, gold monetisation, community outreach and wider adoption of 18K jewellery to encourage domestic gold recirculation.

QWEEN has introduced seven gold colours in India, using alloy compositions rather than surface coatings to expand colour choices across its jewellery range.

Ahmedabad-based Harit Zaveri Jewellers has expanded into Surat with a 10,000 sq ft flagship at Parle Point, extending its retail presence across Gujarat.

The partnership with Perfect Corp. brings hyper-realistic augmented reality to QWEEN’s digital platform, covering up to 2,300 jewellery SKUs.

The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.

P. N. Gadgil & Sons opens the 22nd edition of its Mangalsutra Mahotsav on August 15 in Pune, with actor Vaidehi Parshurami fronting the campaign for a second consecutive year.

Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.