Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Geetanjali Kedia, Senior Research Analyst at S P Tulsian Investment Advisory Services, talks about the benefits that jewellery businesses can derive by going for an IPO, and the challenges such a step would entail. She also dwells on eligibility criteria, market trends, and strategies to attract investors