Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

The brand strengthens its retail presence with three new stores this festive season

PureJewels has become the first luxury jeweller in the UK to integrate Hallmarking 2.0 with Digital Product Passports (DPPs), marking a significant milestone for the industry.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

India’s top jewellers are giving high jewellery its own stage — launching exclusive sub-brands to meet rising demand for luxury, personalisation, and immersive retail experiences

Malabar Gold & Diamonds is considering entering the lab-grown diamond segment with a distinct brand identity, separate from its natural diamond offerings. The move comes as the $6.2 billion jewellery major studies evolving consumer preferences and explores long-term opportunities in the growing but still nascent lab-grown category

In less than a year since launching its flagship store in Kala Ghoda, Kumari Jewels has fast become one of India’s most promising modern jewellery brands. With the recent opening of its second store on Bandra’s upscale Turner Road, the brand is now charting an ambitious national expansion plan—targeting 35 stores across major Indian metros over the next three years, and five to six locations within Mumbai by December 2025

De Beers Group, the global diamond powerhouse, anticipates that India's diamond jewellery market will double by 2030, driven by robust economic growth and evolving consumer preferences. This projection was shared by De Beers CEO Al Cook during his recent visit to India

US-based fine jewellery brand Angara is officially making its debut in India, bringing with it a legacy of over 300 years in gemstone expertise and a disruptive direct-to-consumer (D2C) model that promises to redefine the fine jewellery shopping experience

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

In the inaugural IJ Talks session at PRET by Couture India, retail consultants and former Titan executives Prabhakar Mahadevan and Rajagopalan J shared actionable strategies drawn from the Theory of Constraints. The duo, which has experience advising brands like Malabar Gold and Diamonds and Tanishq, outlined five data-led principles to boost stock turns, margins, and profitability

Indriya, the jewellery brand from Aditya Birla Group, takes a significant step in its national expansion with its debut in South India, launching its first store in Hyderabad.

Geetanjali Kedia, Senior Research Analyst at S P Tulsian Investment Advisory Services, talks about the benefits that jewellery businesses can derive by going for an IPO, and the challenges such a step would entail. She also dwells on eligibility criteria, market trends, and strategies to attract investors